Sr. Director, Product Marketing (Search)


At Elastic, we see endless possibility in a world of endless data. And we use the power of search to help people and organizations turn that possibility into results. Elastic is the leading platform for search-powered solutions. With solutions in Enterprise Search, Observability, and Security, we help improve customer and employee search experiences, keep critical applications running smoothly, and protect against cyber threats. Elastic enables organizations worldwide to use the power of Elastic, including Netflix, Uber, BBC, Microsoft, and thousands of others.

Elastic was built on a foundation of being free and open, which trickles down to how we work. We’re a distributed organization and have been from the beginning. Being distributed isn’t just a way of doing business—it’s a mentality that is at the core of our culture.

We are a group of creative technologists that live at the intersection of engineering and storytelling. From producing a video tutorial to composing a complex demo, we love crafting content that connects the what, how, and why of our product stack in an authentic and engaging way. Whether it's a minor release or a new product launch, we drive all aspects of the go-to-market strategy — from defining the core message to getting the company enabled and aligned on it.

We're looking to add a new node to our cluster, focusing on defining and driving the core messaging and go-to-market (GTM) strategy for Enterprise Search, covering a broad set of search use cases from site search and e-commerce to customer support and workplace search. This Senior Director is responsible for all aspects of product marketing for the Enterprise Search use case, including market segmentation, messaging and positioning, content creation, campaign support, field enablement, and analyst relations. You will work closely with Elastic product managers, engineering, sales and all aspects of the marketing function to align and communicate Elastic's vision across markets, users, prospects, customers, and partners, generating awareness, demand, and market leadership for Elastic in the Enterprise Search segment. As part of this role, you are one of the key executives focused on building on our strong relationship with developers and practitioners who are the core users of our products. Application developers are often the key decision makers selecting data and search architecture when designing custom search applications.


  • Provides thought leadership around market trends and core technology innovations.
  • Understands the process and rigor required to develop outcome-based and use case-based messaging and content that aligns to our corporate messaging, by persona and in support of our solutions and industries teams
  • Brings excellent leadership and teamship to the company, interfaces effectively with Product, Engineering, Sales, and Marketing
  • Deeply understands target personas and segments, how customers buy and users adopt our products, and the value they derive from them.
  • Understands the power of the developer community in product-led growth.
  • Has experience in developing messaging for multiple audiences, including both developers and IT Decision-makers, that can be adapted across various channels, social, web, events, etc.
  • Clearly articulates Elastic's position and differentiation in the market.
  • Creates curate, and present compelling content and sales enablement
  • Represents the company at speaking engagements, conferences, and other demand gen opportunities.
  • Leads and nurtures a growing PMM team, including hiring and development of talent.

What You Will Bring

Being successful will require you to bring to Elastic relevant domain expertise - proven industry experience in cloud technologies, search, infrastructure monitoring, DevOps and related technologies. Familiarity with Elastic technology is a plus. In detail, we would love to hear from you if you have:

  • Well-respected leader who has built, scaled and lead teams consisting of 4-6 people within a Product Marketing and Technical Marketing function
  • Experience leading outbound product initiatives focused on enterprise customers with complex requirements.
  • Experience leading product marketing collaborating with other functions across marketing, sales, and partner organizations.
  • Creative energy, courage to throw out the playbook, and out of the box thinking, someone who is a visionary and can help contribute to the company's roadmap.
  • Excellent written and verbal communication and presentation skills. Experienced public speaker.
  • Technically savvy with regards to our products, solutions, industries we play in or capable of learning very quickly
  • Comfortable working in a very cross functional role with a highly distributed team
  • One or more domain relevant experiences is a plus (Cloud, Search, Observability, Security, Open Source)
  • Sales Enablement experience is a must

Additional Information - We Take Care of Our People

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

  • Competitive pay based on the work you do here and not your previous salary
  • Health coverage for you and your family in many locations
  • Ability to craft your calendar with flexible locations and schedules for many roles
  • Generous number of vacation days each year
  • Double your charitable giving - We match up to $1500 (or local currency equivalent)
  • Up to 40 hours each year to use toward volunteer projects you love
  • Embracing parenthood with minimum of 16 weeks of parental leave

The typical starting Total Cash Compensation range for new hires in this role is between $195,600 and $269,100, which consists of a Base Salary or a Base Salary plus a Target Commission, depending on the specific role. The Base Salary offered may vary depending on factors including skills and experience.

Additionally, this role is currently eligible to participate in Elastic’s equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within a holistic total rewards offering.

Different people approach problems differently. We need that. Elastic is committed to diversity as well as inclusion. We are an equal opportunity employer and committed to the principles of affirmative action. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status or any other basis protected by federal, state or local law, ordinance or regulation. If you require any reasonable accessibility support, please email

Applicants have rights under Federal Employment Laws, view posters linked below:
Family and Medical Leave Act (FMLA) Poster; Equal Employment Opportunity (EEO) Poster; and Employee Polygraph Protection Act (EPPA) Poster.

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