Principal Product Marketing Manager, Telecommunications


Elastic is a search company built on a free and open heritage. Anyone can use Elastic products and solutions to get started quickly and frictionlessly. Elastic offers three solutions for enterprise search, observability, and security, built on one technology stack that can be deployed anywhere. From finding documents to monitoring infrastructure to hunting for threats, Elastic makes data usable in real time and at scale. Thousands of organizations worldwide, including Cisco, eBay, Goldman Sachs, Microsoft, The Mayo Clinic, NASA, The New York Times, Wikipedia, and Verizon, use Elastic to power mission-critical systems. Founded in 2012, Elastic is a distributed company with Elasticians around the globe and is publicly traded on the NYSE under the symbol ESTC. Learn more at

As an Industry Principal Marketing Manager at Elastic, you will guide messaging, content and GTM programs for Telecommunications. You will work with sales, marketing and our customers to build awareness, demand generation and sales enablement programs that help achieve pipeline goals. You will also build thought leadership content through editorials, blogs, white papers, industry and partner events. This role reports to the head of industry solutions & value marketing.

The impact you will have:

  • Develop messaging and content that articulate Elastic search platform capabilities, differentiating value, and solutions for the Telecommunications sector.
  • Partner with marketing teams to develop targeted campaigns for technical practitioners and business leaders.
  • Build the core messaging and content for digital programs, field marketing, sales engagements, and channel marketing.
  • Build targeted content to build awareness in the industry including infographics, ebooks, articles, blogs videos and other customer-facing materials.
  • Work with customers to build compelling content for high-profile speaking engagements, customer case studies, videos, and brand campaigns.
  • Lead industry solution launches and media coverage.
  • Research customer and market trends to help inform content development and enablement.
  • Work with industry SMEs to build sales tools, enablement and training e.g. sales plays, sales presentations, battle cards, and prospecting templates.

What we look for:

  • 5+ years of experience in product marketing, solution marketing or industry marketing for an enterprise software or SaaS company.
  • Customer-facing experience with personas like enterprise architects, application developers, data scientists, data engineers, CDO's, CTO's, CIOs, business analysts and business executives.
  • Portfolio of impactful messaging, content and sales enablement materials
  • Proven track record in crafting sophisticated marketing and sales enablement material – this is a must-have!
  • Experience with cloud, big data, data analytics, data warehouse, machine learning technologies is a plus
  • Experience speaking publicly at conferences/seminars and customer engagements.
  • BS in Marketing or Computer Science, Engineering, coupled with meaningful professional experience; MBA or advanced degree a plus.

Additional Information - We Take Care of Our People

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

  • Competitive pay based on the work you do here and not your previous salary
  • Health coverage for you and your family in many locations
  • Ability to craft your calendar with flexible locations and schedules for many roles
  • Generous number of vacation days each year
  • Double your charitable giving - We match up to $1500 (or local currency equivalent)
  • Up to 40 hours each year to use toward volunteer projects you love
  • Embracing parenthood with minimum of 16 weeks of parental leave

The typical starting Total Cash Compensation range for new hires in this role is between $135,900 and $186,900, which consists of a Base Salary or a Base Salary plus a Target Commission, depending on the specific role. The Base Salary offered may vary depending on factors including skills and experience.

Additionally, this role is currently eligible to participate in Elastic’s equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within a holistic total rewards offering.

Different people approach problems differently. We need that. Elastic is committed to diversity as well as inclusion. We are an equal opportunity employer and committed to the principles of affirmative action. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status or any other basis protected by federal, state or local law, ordinance or regulation. If you require any reasonable accessibility support, please complete our Candidate Accessibility Request Form.

Applicants have rights under Federal Employment Laws, view posters linked below:
Family and Medical Leave Act (FMLA) Poster; Equal Employment Opportunity (EEO) Poster; and Employee Polygraph Protection Act (EPPA) Poster.

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