Senior Director, Vertical Marketing


Elastic is an open source search company that powers enterprise search, observability, and security solutions built on one technology stack that can be deployed anywhere. From finding documents to monitoring infrastructure to hunting for threats, Elastic makes data usable in real time and at scale. Thousands of organizations worldwide, including Barclays, Cisco, eBay, Fairfax, ING, Goldman Sachs, Microsoft, The Mayo Clinic, NASA, The New York Times, Wikipedia, and Verizon, use Elastic to power mission-critical systems. Founded in 2012, Elastic is a distributed company with Elasticians around the globe. Learn more at

This role is a critical part of the Product Marketing function. We are a group of creative technologists that live at the intersection of engineering and storytelling. Whether it’s a minor release or a new product launch, we steer the GTM strategy – from defining the core message to getting the company enabled and aligned to it.

Reporting to our VP of Product Marketing!

We’re looking to add a new node to our cluster, passionate about defining and driving our GTM strategy for our core verticals, in collaboration with Product Marketing across the Elastic portfolio. You will be responsible for all aspects of Vertical Marketing in service to our GTM efforts, working closely with Sales and Partners to land and expand our value in enterprise accounts.


  • Provides thought leadership around market trends in the top verticals
  • Understands the process and difficulty required to develop outcome-based messaging and content that aligns to our corporate messaging targeting a C-level audience
  • Brings excellent leadership and cross-function teamwork to the company, interfaces effectively with Product, Sales, Marketing and Partners
  • Owning GTM in our top industry verticals – making our core messages vertically relevant and elevate them to, you guessed it, the C-level audience
  • Understands the power of community in an open source environment
  • Defines end-to-end GTM plan with measurable critical metrics against key goals; reporting on key initiatives at the company level
  • Build, curate, and present compelling content for consumption on the Web, press releases, executive briefings, blogs, and sales enablement
  • Represent the company at various speaking engagements, conferences and press interviews

What You Will Bring

Being successful will require you to bring to Elastic relevant domain expertise – validated, and proven experience in Cloud technologies, search, infrastructure monitoring, DevOps and related technologies. In detail, we would love to hear from you if you have:

  • Vertical industry GTM expertise
  • Well respected leader who has led teams in either product marketing or vertical marketing functions
  • Proven track record leading outbound product initiatives passionate about enterprise customers with sophisticated requirements
  • Creative energy, courage to throw out the playbook, and out of the box thinking
  • Excellent written and verbal communication and presentation skills. Experienced public speaker.
  • Technically savvy with regards to our products, solutions, industries we play in and capable of learning very quickly
  • Comfortable working in a very cross-functional role with a highly distributed team
  • Sales enablement experience is a must

Additional Information - We Take Care of Our People

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

  • Competitive pay based on the work you do here and not your previous salary
  • Health coverage for you and your family in many locations
  • Ability to craft your calendar with flexible locations and schedules for many roles
  • Generous number of vacation days each year
  • Double your charitable giving - We match up to $1500 (or local currency equivalent)
  • Up to 40 hours each year to use toward volunteer projects you love
  • Embracing parenthood with minimum of 16 weeks of parental leave

Different people approach problems differently. We need that. Elastic is committed to diversity as well as inclusion. We are an equal opportunity employer and committed to the principles of affirmative action. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status or any other basis protected by federal, state or local law, ordinance or regulation. If you require any reasonable accessibility support, please email

Please see here for our Privacy Statement.

Learn about Elastic's Culture

Notify Me of Open Positions

Sign in with your social account to receive emails when Elastic posts open positions you might be interested in:

Powered By Ongig