Content Marketing Manager, Product Marketing, Elastic Platform

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At Elastic, we see endless possibility in a world of endless data. And we use the power of search to help people and organizations turn that possibility into results. Elastic is the leading platform for search-powered solutions. With solutions in Enterprise Search, Observability, and Security, we help improve customer and employee search experiences, keep critical applications running smoothly, and protect against cyber threats. Elastic enables organizations worldwide to use the power of Elastic, including Netflix, Uber, BBC, Microsoft, and thousands of others.

Elastic was built on a foundation of being free and open, which trickles down to how we work. We’re a distributed organization and have been from the beginning. Being distributed isn’t just a way of doing business—it’s a mentality that is at the core of our culture.

The Role:

We're looking to add a new node to the content marketing team for the core Elastic Platform (Stack + Cloud).  In this role, you will be a senior contributor on the content marketing team, working closely with product marketing, demand generation, and sales to deliver digital content across a variety of formats and channels. You are a strong writer and strategist who can collaborate with product marketers to translate technical jargon into stories and assets that drive business value for our prospects and customers. You have journalistic integrity and an obsession with finding new ways to best reach our target audiences. Ready to be part of a team where data and creativity collide?

This role will be distributed/remote. All locations in the United States are good with us!

Responsibilities:

As the lead content marketer on the integrated marketing team that supports the Elastic Platform, you will be responsible for three key areas: 

Content Strategy & Planning

  • Own quarterly content audits to improve existing assets, retire outdated/underperforming assets, and ideate areas for content experimentation. 
  • Use content performance data, audience / persona insights, and competitive analysis to develop the content strategy, audience content journey mapping, editorial / story angles, and final content plan (hero and derivative assets).
  • Collaborate with the Director of Content to develop processes, define standards, and suggest tools to keep the content team at the forefront of innovation

Content Production & Oversight

  • Build relationships with subject matter authorities (internal and external) to find, create, or optimize stories into multi-channel formats, in-house and/or with external agencies. 
  • Own asset production - from brief and SME interviews to outlines and creative treatments to final asset delivery - across a variety of formats (e.g., email, webpages, eBooks, video scripts) that drive audience engagement, SEO relevance, and brand excellence. 
  • Serve as an editor and reviewer of content built by other marketing content creators, such as product marketing, demand generation, events, and thought leadership, to drive consistency, quality, and accurate use of the Elastic style guide.

Content Distribution & Performance

  • Work with demand gen, social media, internal communications, digital, etc. to ensure assets are tagged, promoted, and shared across Elastic external channels.
  • Monitor and measure content using reporting tools like Google Analytics and Tableau.
  • Based on data insights, provide recommendations on how to improve our content, including presenting to executive stakeholders with the Director of Content, as needed.

Candidates will be asked to submit writing samples and/or a creative portfolio.

Who you are:

  • Bachelor’s degree in a Marketing, English, Communications, Journalism, or a related degree and/or relevant work experience 
  • 5+ years of experience in content marketing or related domains
  • Impeccable organizational skills to project manage and track content progress in content management and team tools
  • Excellent spoken and written communication skills
  • Experience editing and improving upon content authored by others
  • Experience creating customer-facing content across the marketing funnel and sales-facing assets
  • Comfort collaborating with a highly distributed team and diverse teams of marketing, design, and technology practitioners

Although not required, you may have experience:

  • Creating content for product launches and releases
  • Building persona profiles and conducting user research and testing
  • Managing content translation or globalization with regional markets 
  • Experience engaging in cloud services or partnering with public cloud providers like Amazon Web Services, Microsoft Azure, or Google Cloud

Additional Information - We Take Care of Our People

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

  • Competitive pay based on the work you do here and not your previous salary
  • Health coverage for you and your family in many locations
  • Ability to craft your calendar with flexible locations and schedules for many roles
  • Generous number of vacation days each year
  • Double your charitable giving - We match up to $1500 (or local currency equivalent)
  • Up to 40 hours each year to use toward volunteer projects you love
  • Embracing parenthood with minimum of 16 weeks of parental leave

The typical starting Total Cash Compensation range for new hires in this role is between $74,200 and $102,000, which consists of a Base Salary or a Base Salary plus a Target Commission, depending on the specific role. The Base Salary offered may vary depending on factors including skills and experience.

Additionally, this role is currently eligible to participate in Elastic’s equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within a holistic total rewards offering.

Different people approach problems differently. We need that. Elastic is committed to diversity as well as inclusion. We are an equal opportunity employer and committed to the principles of affirmative action. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status or any other basis protected by federal, state or local law, ordinance or regulation. If you require any reasonable accessibility support, please email candidate_accessibility@elastic.co.

Applicants have rights under Federal Employment Laws, view posters linked below:
Family and Medical Leave Act (FMLA) Poster; Equal Employment Opportunity (EEO) Poster; and Employee Polygraph Protection Act (EPPA) Poster.

Please see here for our Privacy Statement.

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