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Marketing Specialist, Executive GTM

Distributed Location:    Canada
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Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.

What is The Role:

As Elastic expands its footprint with executive audiences across industries, it's critical we articulate the business value of our Search AI platform in a way that resonates at the C-suite level. The Marketing Specialist, Executive GTM will play a pivotal role in elevating Elastic’s executive narrative — driving messaging, proof points, and go-to-market assets that connect our technology to tangible business outcomes.

Working closely with the Lead for Executive & Business Value Marketing, this role will focus on developing impactful stories, content, and tools that showcase Elastic’s business value to senior decision-makers. You’ll collaborate across product marketing, sales, customer advocacy, and value engineering to influence campaigns, sales plays, and executive engagements globally.

What You Will Be Doing:

Executive Messaging & Content Development

  • Develop clear, concise, and compelling messaging that communicates the business impact of Elastic’s platform and solutions to C-level audiences.
  • Create executive-facing content for marketing campaigns, sales enablement, analyst engagements, and Executive Briefing Programs.
  • Partner with campaign and field teams to drive interest and engagement from executive buyers through tailored digital, field, and ABM programs.
  • Translate complex technical use cases into simplified messaging focused on business outcomes like cost savings, efficiency gains, and risk reduction.

Storytelling, Proof Points & Value Communication

  • Collaborate with customer advocacy and value engineering to surface and optimize customer stories that highlight ROI and business outcomes.
  • Support the development of third-party research, surveys, and customer studies to generate insights and proof points for executive content.
  • Build assets that enable sellers and partners to effectively engage and influence business stakeholders in the buying process.
  • Support the “Customer Zero” program by creating awareness of how Elastic uses its own technology to drive business value internally.

Cross-functional Alignment & Campaign Execution

  • Collaborate with product marketing, demand gen, communications, and sales enablement teams to align messaging across touchpoints.
  • Ensure executive messaging is consistently represented across global campaigns, thought leadership, and key regional events.
  • Help maintain an internal knowledge base of business value content and train field teams on how to use it effectively.

What You Bring:

  • 2–3 years of experience in product/solution marketing, B2B marketing programs targeting executive buyers, or consulting experience
  • Strong storytelling, writing, and communication skills, especially for simplifying technical concepts for business leaders
  • Proven ability to build content that drives engagement and supports pipeline generation at the executive level
  • Collaborative approach and experience working cross-functionally across product, sales, and marketing teams
  • Ability to synthesize insights from customer stories, research, and product use cases into compelling narratives and proof points

Bonus Points:

  • Familiarity with enterprise technologies such as cloud, security, observability, search, or generative AI
  • Experience working with or selling to enterprise executive stakeholders (CIO, CTO, CISO, CDO, etc.)
  • Executive communications or analyst relations experience is a plus
  • BA/BS in Marketing, Business, or a related field

Additional Information - We Take Care of Our People:

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions, and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

  • Competitive pay based on the work you do here and not your previous salary
  • Health coverage for you and your family in many locations
  • Ability to craft your calendar with flexible locations and schedules for many roles
  • Generous number of vacation days each year
  • Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
  • Up to 40 hours each year to use toward volunteer projects you love
  • Embracing parenthood with a minimum of 16 weeks of parental leave

Different people approach problems differently. We need that. Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.

We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email candidate_accessibility@elastic.co. We will reply to your request within 24 business hours of submission.

Applicants have rights under Federal Employment Laws and can view the following posters linked below:

Family and Medical Leave Act (FMLA) Poster

Employee Polygraph Protection Act (EPPA) Poster

Elasticsearch develops and distributes technology and information that is subject to U.S. and other country export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Russia, Syria, the Crimea Region of Ukraine, the Donetsk People’s Republic (“DNR”), and the Luhansk People’s Republic (“LNR”). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. Please note that national origin and/or nationality do not affect eligibility for employment with Elastic.

Please see here for our Privacy Statement.

Compensation for this role is in the form of base salary. This role does not have a variable compensation component. The typical starting salary range for new hires in this role is listed below.

These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.

An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.

Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program. Our total rewards package also includes a company-matched Registered Retirement Savings Plan (RRSP) with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being.

The typical starting salary range for this role is:

$101,900—$161,200 CAD

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(R9850)
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