Brand Strategy Director


Elastic is a search company built on a free and open heritage. Anyone can use Elastic products and solutions to get started quickly and frictionlessly. Elastic offers three solutions for enterprise search, observability, and security, built on one technology stack that can be deployed anywhere. From finding documents to monitoring infrastructure to hunting for threats, Elastic makes data usable in real time and at scale. Thousands of organizations worldwide, including Cisco, eBay, Goldman Sachs, Microsoft, The Mayo Clinic, NASA, The New York Times, Wikipedia, and Verizon, use Elastic to power mission-critical systems. Founded in 2012, Elastic is a distributed company with Elasticians around the globe and is publicly traded on the NYSE under the symbol ESTC. Learn more at

In this role, you will craft brand strategy and develop core positioning and messaging with the objective of creating beautiful and intuitive brand programs, campaigns, and stories. You will work cross-functionally and partner with creative teams and agencies to bring our brand messaging to life across the customer life-cycle while executing on our core awareness, engagement, and business goals.

You will lead strategic brand programs, build a team of brand leaders, and present insights and recommendations to advance our core
mission and goals. Your team will also drive cross-functional efficiency through creating standardized processes and tracking
projects/workflows from initiation to completion.

Minimum qualifications:

  • Proven ability in brand, integrated marketing, and business building roles.
  • Experience in strategy, brand reputation building, integrated marketing practices, and project management.
  • Experience translating strategy into insights and action.

Preferred qualifications:

  • Experience developing strategic campaigns, reviewing creative, directing agency partners, developing toolkits, and implementing
    brand marketing tactics.
  • Experience translating breakthrough brand strategies to brand portfolio strategies, brand architectures, and brand systems.
  • Understanding of brand architecture, brand development, brand management, insights development, and marketing processes.
  • Excellent communication skills.
  • Ability to convey strategy, manage objections, and work with a variety of teams.
  • Ability to build strong, collaborative relationships with a diverse range of partners and influence at multiple levels of the organization.
  • Strategic mindset and creative approach, familiar communicating about technical products and topics.

Additional Information - We Take Care of Our People

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

  • Competitive pay based on the work you do here and not your previous salary
  • Health coverage for you and your family in many locations
  • Ability to craft your calendar with flexible locations and schedules for many roles
  • Generous number of vacation days each year
  • Double your charitable giving - We match up to $1500 (or local currency equivalent)
  • Up to 40 hours each year to use toward volunteer projects you love
  • Embracing parenthood with minimum of 16 weeks of parental leave

The typical starting Total Cash Compensation range for new hires in this role is between $149,300 and $205,300, which consists of a Base Salary or a Base Salary plus a Target Commission, depending on the specific role. The Base Salary offered may vary depending on factors including skills and experience.

Additionally, this role is currently eligible to participate in Elastic’s equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within a holistic total rewards offering.

Different people approach problems differently. We need that. Elastic is committed to diversity as well as inclusion. We are an equal opportunity employer and committed to the principles of affirmative action. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status or any other basis protected by federal, state or local law, ordinance or regulation. If you require any reasonable accessibility support, please complete our Candidate Accessibility Request Form.

Applicants have rights under Federal Employment Laws, view posters linked below:
Family and Medical Leave Act (FMLA) Poster; Equal Employment Opportunity (EEO) Poster; and Employee Polygraph Protection Act (EPPA) Poster.

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