VP, Digital Marketing and Brand Strategy


Elastic is an open source search company that powers enterprise search, observability, and security solutions built on one technology stack that can be deployed anywhere. From finding documents to monitoring infrastructure to hunting for threats, Elastic makes data usable in real time and at scale. Thousands of organizations worldwide, including Barclays, Cisco, eBay, Fairfax, ING, Goldman Sachs, Microsoft, The Mayo Clinic, NASA, The New York Times, Wikipedia, and Verizon, use Elastic to power mission-critical systems. Founded in 2012, Elastic is a distributed company with Elasticians around the globe. Learn more at elastic.co.

Reporting to the CMO, the Vice President, Digital Marketing and Brand Strategy will have responsibility for the strategic evolution and growth of Elastic.co and all of Elastic’s public facing digital properties for building our brand, engaging audiences, and driving demand generation. This will include leading the website, design (UX and brand), video, and localization teams.

Core Responsibilities

  • Drive the overall digital strategy for Elastic’s Web properties ensuring a consistent SaaS brand experience.
  • Responsible for the vision and roadmap to evolve the end-to-end digital experience of Elastic.co coordinated with the design team through a thoughtful combination of digital standard methodologies and innovation.
  • Partner with teams to drive a broad approach to integration and third party assets that are linked from the Elastic.co website.
  • Work with an in-house UX and design team to deliver web design to optimize user experience, showcase the Elastic brand and Elastic’s solutions along the user journey.
  • Partner with key constituents across the organization - brand marketing, content marketing, product design team, event marketing, performance marketing, and sales enablement to understand their digital objectives and translate their needs into digital solutions.
  • Lead, empower, and develop a team of directors, managers and individual contributors
  • Utilize metrics to drive decisions for new website experience projects
  • Ensure a consistent brand experience across all of our properties, including a smooth CX from web through product.

Supervisory Responsibilities

  • The head of Website Development and Operations will report to this role. This person runs the web UX, development, and QA teams.
  • The head of Design and Video will report to this role. This person leads the visual design team, brand design, and video team.
  • The head of Localization will report to this role. This person handles the localization team, process, and vendor relationship with Moravia.

Education And/or Experience

  • Prior experience leading up a website and brand experience team.
  • Bachelor’s Degree (MBA preferred) in a relevant field and/or fifteen or more years’ proven experience and/or training; equivalent combination of education and experience.

Other Skills And Abilities

  • Passion for B2B enterprise marketing, open source, and SaaS business models.
  • Strong understanding of all areas of marketing: communications, field and regional marketing, product marketing, community, customer advocacy, digital demand generation, international marketing, and partner marketing.
  • Strong technical and or functional product background is a plus. Elastic’s products and solutions are highly technical and the ability to understand the concepts will be highly valuable to effectively working with cross-functional teams.


  • Website and Digital Experience within a SaaS environment
  • Brand Strategy Experience
  • Leadership
  • Partnership Orientation
  • Critical Thinking
  • Eye For Business
  • Personal Effectiveness/Credibility
  • Communication Proficiency
  • Presentation Skills

Additional Information - We Take Care of Our People

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

  • Competitive pay based on the work you do here and not your previous salary
  • Health coverage for you and your family in many locations
  • Ability to craft your calendar with flexible locations and schedules for many roles
  • Generous number of vacation days each year
  • Double your charitable giving - We match up to $1500 (or local currency equivalent)
  • Up to 40 hours each year to use toward volunteer projects you love
  • Embracing parenthood with minimum of 16 weeks of parental leave

Elastic is an Equal Employment employer committed to the principles of equal employment opportunity and affirmative action for all applicants and employees. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status or any other basis protected by federal, state or local law, ordinance or regulation. Elastic also makes reasonable accommodations for disabled employees consistent with applicable law.

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