Senior Director, Digital Strategy and Performance Media (R6122)


At Elastic, we see endless possibility in a world of endless data. And we use the power of search to help people and organizations turn that possibility into results. Elastic is the leading platform for search-powered solutions. With solutions in Enterprise Search, Observability, and Security, we help improve customer and employee search experiences, keep critical applications running smoothly, and protect against cyber threats. Elastic enables organizations worldwide to use the power of Elastic, including Netflix, Uber, BBC, Microsoft, and thousands of others.

Elastic was built on a foundation of being free and open, which trickles down to how we work. We’re a distributed organization and have been from the beginning. Being distributed isn’t just a way of doing business—it’s a mentality that is at the core of our culture.

Elastic is looking for an innovative, data-obsessed digital marketing leader to take our digital strategy and paid media programs, including search, display, social, and content syndication to the next level.

The Senior Director, Digital Strategy and Performance Media is responsible for two critical aspects of the business to support global growth. This person will lead a small team that develops omni-channel digital strategies to support our global campaigns, corporate events (ElasticON), and partner marketing. In addition, this person will also lead the paid media team, including handling annual and quarterly planning and reporting. This person has extensive experience leading and developing marketing plans consisting of multi-touch digital programs as well as handling marketing agencies and technology vendors to meet digital demand gen goals.

Job Responsibilities

  • Own and handle the demand gen budget
  • Lead all aspects of a paid media channels team
  • Develop and implement jointly with Regional Marketing and Sales pipeline generation and acceleration programs for lead generation and digital customer acquisition
  • Build annual and quarterly marketing plans and targets that focus on new logos and accelerate existing opportunities
  • Collaborate with regional marketing and sales to understand, provide strategy, and implement paid media plans to ensure digital campaigns achieve growth targets
  • Proactively engage with the regional marketing teams to coordinate, communicate, and optimize the impact of marketing activities
  • Evaluate, select and handle vendors that give to demand creation programs including agencies, content syndication providers, and fulfillment services
  • Craft and implement marketing initiatives to meet pipeline requirements of multifaceted account segments
  • Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner
  • Develop and maintain comprehensive account profiles and target personas; lead all aspects of a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals
  • Find opportunities to improve marketing efficiency through better audience segmentation, lifecycle nurture programs, marketing techniques, and processes

Job Requirements

  • Minimum of 10+ years experience in B2B and SaaS demand generation with strong cross-digital marketing channel expertise
  • Experience with demand gen/digital marketing budget management and target setting
  • Outstanding communication and presentation skills
  • Proven track record driving innovative, omni-channel demand generation programs to support live events, webinars, digital advertising, and social networking

Compensation for this role is in the form of base salary.  This role does not have a variable compensation component.  

The typical starting salary range for new hires in this role is listed below.  In select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area), an alternate range may apply as specified below. 

These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting.  We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.  

An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.

Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program.  Our total rewards package also includes a company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being.

The typical starting salary range for this role is:
$200,400$316,940 USD
The typical starting salary range for this role in the select locations listed above is:
$240,300$380,190 USD

Additional Information - We Take Care of Our People

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

  • Competitive pay based on the work you do here and not your previous salary
  • Health coverage for you and your family in many locations
  • Ability to craft your calendar with flexible locations and schedules for many roles
  • Generous number of vacation days each year
  • Double your charitable giving - We match donations 1:1 up to $1500 USD (or local currency equivalent)
  • Up to 40 hours each year to use toward volunteer projects you love.
  • Embracing parenthood with minimum of 16 weeks of parental leave

Different people approach problems differently. We need that. Elastic is an equal opportunity/affirmative action employer committed to diversity, equity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.

We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email We will reply to your request within 24 business hours of submission.

Applicants have rights under Federal Employment Laws, view posters linked below:
Family and Medical Leave Act (FMLA) Poster; Equal Employment Opportunity (EEO) Poster; and Employee Polygraph Protection Act (EPPA) Poster.

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