Director, Website Optimization & Conversion

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Elastic is a search company built on a free and open heritage. Anyone can use Elastic products and solutions to get started quickly and frictionlessly. Elastic offers three solutions for enterprise search, observability, and security, built on one technology stack that can be deployed anywhere. From finding documents to monitoring infrastructure to hunting for threats, Elastic makes data usable in real time and at scale. Thousands of organizations worldwide, including Cisco, eBay, Goldman Sachs, Microsoft, The Mayo Clinic, NASA, The New York Times, Wikipedia, and Verizon, use Elastic to power mission-critical systems. Founded in 2012, Elastic is a distributed company with Elasticians around the globe and is publicly traded on the NYSE under the symbol ESTC. Learn more at elastic.co.

As Director of Optimization & Conversion, you will live and breathe Conversion Rate Optimization. You and your team will launch, implement and lead experimentation and personalization efforts across the company’s website, focused on improving site conversion and providing a better, more personalized user experience. As an optimization and analytics expert, the MOP’s focus is on Conversion Rate Optimization, but also on improved customer experience, journey mapping, web data analysis, multivariate testing, and personalization experiments.


Your responsibilities encompass

  • Develop, manage, and implement a website optimization and SEO road map, including idea management, testing, optimization, reporting, and forecasting.
  • Define and own the strategy for Optimization for our marketing web sites.
  • Audit and analyze funnel metrics to identify drop-off and address key areas for growth in conversion rates.
  • Partner with the Marketing Analytics team to drive reporting and performance analysis.
  • Represent the Website team during performance readouts.
  • Work with SEO and SEM subject matter experts to suggest changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
  • Engage visitors as they progress through their discovery and learning process to encourages site exploration, interaction, and additional visits.
  • Manage the Web Optimization & SEO team.

Who you are

  • 8+ years of experience running web projects, with a demonstrated track record of leading teams that drive engagement and conversion rate optimization, in the B2B space.
  • Serve as a subject matter expert on the design of experiments including test structure, sequencing, the definition of primary and secondary success metrics, and experiment duration calculations.
  • Use a data-driven approach to identify areas of improvement based on current visitor behavior, performance metrics, and qualitative and quantitative customer data.
  • Launch, and optimize global A/B and multivariate tests on www.8x8.com to drive increased user engagement and conversion rate.
  • Work with in-house analytics team to measure overall website performance KPIs, analyze key health metrics, communicate trends, share insights and make recommendations to the marketing team.
  • Experiencing partnering with Engineering, Design, and production teams to execute tests and enhancing optimization capabilities.
  • Fluent in A/B testing methodologies and have had success in driving significant growth through testing, behavioral analytics, and website targeting.
  • Demonstrate proficiency using Optimizely, Adobe Target or a similar testing/personalization platform.
  • Excellent written and spoken communications skills.
  • Curiosity and an open mind.
  • Humble attitude — we are here for the success of the team and the company.
  • Empathy, transparency, and a good sense of humour

Additional Information - We Take Care of Our People

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

  • Competitive pay based on the work you do here and not your previous salary
  • Health coverage for you and your family in many locations
  • Ability to craft your calendar with flexible locations and schedules for many roles
  • Generous number of vacation days each year
  • Double your charitable giving - We match up to $1500 (or local currency equivalent)
  • Up to 40 hours each year to use toward volunteer projects you love
  • Embracing parenthood with minimum of 16 weeks of parental leave

Different people approach problems differently. We need that. Elastic is committed to diversity as well as inclusion. We are an equal opportunity employer and committed to the principles of affirmative action. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status or any other basis protected by federal, state or local law, ordinance or regulation. If you require any reasonable accessibility support, please complete our Candidate Accessibility Request Form.

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