Director, Regional Marketing - US Public Sector

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At Elastic, we see endless possibility in a world of endless data. And we use the power of search to help people and organizations turn that possibility into results. Elastic is the leading platform for search-powered solutions. With solutions in Enterprise Search, Observability, and Security, we help improve customer and employee search experiences, keep critical applications running smoothly, and protect against cyber threats. Elastic enables organizations worldwide to use the power of Elastic, including Netflix, Uber, BBC, Microsoft, and thousands of others.

Elastic was built on a foundation of being free and open, which trickles down to how we work. We’re a distributed organization and have been from the beginning. Being distributed isn’t just a way of doing business—it’s a mentality that is at the core of our culture.

Job Description:

In this role, you will wake up each morning eager to strategize, build, drive, plan, and implement outstanding marketing programs, targeting prospects and existing customers, as well as give to the success of the U.S Federal Regional Marketing organization. To build programs that identify and engage with users of Elasticsearch and the ELK Stack, this role will involve daily interaction with the field sales team, requiring an understanding of the buying behavior of the specialized requirement of the U.S. Government, how it maps into the open source model and the Elastic go-to-market. You'll be collaborating with teams across multiple different departments and do all of this while leading and running your programs to precision.

The Senior Director of U.S. Federal Regional Marketing will lead a team, covering all of the government segments inclusive of the Department of Defense, National Security and Civilian, working closely to define the strategy with the Sales & Go To Market team. However, this role also involves close collaboration with many members of the marketing organization to deliver high quality campaigns with measurable metrics required to accelerate continued growth for Elastic. Programs include virtual and live campaigns, partner related activities, third party (regional) conferences, customer (account) specific programs and much more.

This role requires a combination of critical thinking, strong planning, organizational, and execution skills to successfully plan, develop, complete and measure field marketing activities to deliver marketing contribution to the sales and partner pipeline.

This position will report directly to the Vice President of Global Regional Marketing.

Responsibilities:

  • Lead a complementary team of expert field marketers spanning across all segments of the U.S. Federal Government. Charter will include all physical and virtual activities and engagement across all business and industry segments.
  • Programs: Help drive demand creation and lead generation activity in developing qualified sales leads and crafting brand awareness activities. Craft and implement targeted regional marketing programs to meet marketing goals, including but not limited to field events, account based marketing, (potential) trade-shows, ElasticON events, etc. Partner and work closely with sales teams to craft account-level marketing plans for their top strategic accounts.
  • Digital: Plan and implement digital marketing campaigns to include account based marketing, webinars and virtual programs for top verticals within the U.S. Federal Government segment and promotional materials: Work with Product Marketing to ensure distribution of (sometimes printed) materials such as case studies, datasheets, or give-aways to our local sales teams or whenever needed for campaigns.
  • User/Customer Relation: Assist and chip in to building strong user/customer relationships to help build reference stories for the Customer Experience team that can be shared within the wider community.
  • Analysis: Regional reporting on program feedback, return on investment, attribution as well as iterations on future activities
  • Partners: Support and partner with local partner initiatives such as smaller seminars, lunch and learns, or programs.
  • Administrative: maintain and run marketing calendar, regional budget, wiki, supervise speaking opportunities, research/implement third-party conferences and collect information for relevant programs across the regions to resolve adjustments and improvements.

What you bring along:

  • 10+ years of demonstrated ability in U.S. Federal tech marketing from a regional or field perspective
  • Excellent verbal and written communication skills
  • Ability to connect on multiple perspectives when seeking teamwork in accomplishing deliverables/tasks in order to ensure a diverse range of solutions are considered.
  • Proactively processes insights and recommendations, based on (past) personal and professional experiences and/or relationships.
  • An active contribution to a work team, with an ability to work on sophisticated issues where analysis of situations or data requires an in-depth evaluation of variable factors. You have an ability to exercise judgment in selecting methods, techniques and evaluation criteria for acquiring results.
  • A natural flair to networks with team members outside their own area of expertise.
  • Outstanding organization skills and an eye for detail. Things move quickly here but there are always notes, spreadsheets, and lists needed to work with.
  • Creativity, so an ability to think of new programs that can scale to many users.
  • Flexibility to adjust to a multifaceted fast-growing environment and willingness to do more than expected.
  • Ability to be a true team-player, as well as be at ease to work independently and autonomously.
  • A ‘let's-do-this’ attitude and excitement to drive projects to completion.
  • Flexibility to travel at least 20% within the region (post Covid-1 restrictions)

Additional Information - We Take Care of Our People

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

  • Competitive pay based on the work you do here and not your previous salary
  • Health coverage for you and your family in many locations
  • Ability to craft your calendar with flexible locations and schedules for many roles
  • Generous number of vacation days each year
  • Double your charitable giving - We match up to $1500 (or local currency equivalent)
  • Up to 40 hours each year to use toward volunteer projects you love
  • Embracing parenthood with minimum of 16 weeks of parental leave

The typical starting Total Cash Compensation range for new hires in this role is between $153,800 and $211,500, which consists of a Base Salary or a Base Salary plus a Target Commission, depending on the specific role. The Base Salary offered may vary depending on factors including skills and experience.

Additionally, this role is currently eligible to participate in Elastic’s equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within a holistic total rewards offering.

Different people approach problems differently. We need that. Elastic is committed to diversity as well as inclusion. We are an equal opportunity employer and committed to the principles of affirmative action. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status or any other basis protected by federal, state or local law, ordinance or regulation. If you require any reasonable accessibility support, please email candidate_accessibility@elastic.co.

Applicants have rights under Federal Employment Laws, view posters linked below:
Family and Medical Leave Act (FMLA) Poster; Equal Employment Opportunity (EEO) Poster; and Employee Polygraph Protection Act (EPPA) Poster.

Please see here for our Privacy Statement.

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