Sr. Manager, Regional Marketing - LATAM

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Elastic is a search company built on a free and open heritage. Anyone can use Elastic products and solutions to get started quickly and frictionlessly. Elastic offers three solutions for enterprise search, observability, and security, built on one technology stack that can be deployed anywhere. From finding documents to monitoring infrastructure to hunting for threats, Elastic makes data usable in real time and at scale. Thousands of organizations worldwide, including Cisco, eBay, Goldman Sachs, Microsoft, The Mayo Clinic, NASA, The New York Times, Wikipedia, and Verizon, use Elastic to power mission-critical systems. Founded in 2012, Elastic is a distributed company with Elasticians around the globe and is publicly traded on the NYSE under the symbol ESTC. Learn more at elastic.co.

In this role, you will wake up each morning eager to strategize, build, drive, plan, and implement extraordinary marketing programs, targeting prospects and existing customers, as well as contribute to the success of the Latin American Regional Marketing pipeline goals. To build programs that identify and engage with users of Elasticsearch and the ELK Stack, this role will involve daily interaction with the field sales team, requiring an understanding of the buying behavior,  how it maps into the open source model and the Elastic go-to-market.  You'll be collaborating with teams across multiple different departments and do all of this while managing and running your programs to precision.

The Senior Manager of Regional Marketing will lead a team, covering all of Central & South America, working closely to  define the strategy with the Sales & Go To Market teams. This role also involves close collaboration with many members of the marketing organization to deliver high quality campaigns with measurable metrics required to accelerate continued growth for Elastic. Programs include virtual and live campaigns, partner related activities, third party (regional) conferences, customer (account) specific programs and much more. 

This role requires a combination of strategic thinking, strong planning, organizational, and execution skills to successfully plan, develop, execute and measure field marketing activities to deliver marketing contribution to the sales and partner pipeline.

This position will report directly to the Senior Director of Americas Regional Marketing.



Responsibilities:

  • Programs: Help drive demand creation and lead generation activity in developing qualified sales leads and creating brand awareness activities.  Craft and execute targeted regional marketing programs to meet marketing goals, including but not limited to field events, account based marketing, (potential) trade-shows, ElasticON events, etc. Partner and work closely with sales teams to craft account-level marketing plans for their top strategic accounts.
  • Digital: Plan and drive digital marketing campaigns to include account based marketing, webinars and virtual programs for top verticals within the Latin American region. Work with Product Marketing to ensure distribution of (sometimes printed) materials such as case studies, datasheets, or give-aways to our local sales teams or whenever needed for campaigns.
  • User/Customer Relation: Assist and contribute to building strong user/customer relationships to help create reference stories for the Customer Experience team that can be shared within the wider community.
  • Analysis: Regional reporting on program feedback, ROI, attribution as well as iterations on future activities 
  • Partners: Support and partner with local partner initiatives and strategic relationships.
  • Administrative: manage marketing calendar, regional budget, wiki, monitor speaking opportunities, research/execute third-party conferences and collect information for relevant programs across the regions to determine adjustments and improvements. 

What you bring along:

  • Minimum 7 years experience in B2B tech marketing from a regional or field perspective.
  • High proficiency in Brazilian Potugese and Spanish required
  • Excellent communication skills, verbal and written in English
  • Ability to connect on multiple perspectives when seeking collaboration in accomplishing deliverables/tasks in order to ensure a diverse range of solutions are considered.
  • Proactively processes insights and recommendations, based on (past) personal and professional experiences and/or relationships.
  • An active contribution to a work team, with an ability to work on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors. You have an ability to exercise judgment in selecting methods, techniques and evaluation criteria for obtaining results. 
  • A natural flair to networks with team members outside their own area of expertise.
  • Exceptional organizational skills and an eye for detail. Things move quickly here but there are always notes, spreadsheets, and lists needed to work with.     
  • Proficiency in marketing automation tools such as Salesforce, Splash (similar to EventBrite), Marketo, Eloqua and other similar programs. 
  • Creativity, so an ability to think of new programs that can scale to many users.
  • Flexibility to adjust to a dynamic fast-growing environment and willingness to do more than expected.
  • Ability to be a true team-player, as well as be at ease to work independently and autonomously.     
  • A ‘let's-do-this’ attitude and excitement to drive projects to completion.
  • Flexibility to travel at least 20% within the region (post Covid-1 restrictions) 

Additional Information - We Take Care of Our People

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

  • Competitive pay based on the work you do here and not your previous salary
  • Health coverage for you and your family in many locations
  • Ability to craft your calendar with flexible locations and schedules for many roles
  • Generous number of vacation days each year
  • Double your charitable giving - We match up to $1500 (or local currency equivalent)
  • Up to 40 hours each year to use toward volunteer projects you love
  • Embracing parenthood with minimum of 16 weeks of parental leave

Different people approach problems differently. We need that. Elastic is committed to diversity as well as inclusion. We are an equal opportunity employer and committed to the principles of affirmative action. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status or any other basis protected by federal, state or local law, ordinance or regulation. If you require any reasonable accessibility support, please complete our Candidate Accessibility Request Form.

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